The interfaces for Amazon UK and US are identical, and the buying experience is the same. I've never made an accidental purchase (and I use Amazon a *lot*), find it easy to remove things from my cart, and have been able to cancel/return/whatever easily.
In fact, Amazon are so customer-focussed that because the Kindle's "Buy It Now" interface *is* a little easy to use accidentally (apparently - I don't own a Kindle) they allow books to be returned up to seven days later, even if the book's been read, just in case people make an accidental or regretted purchase. (Returns tend to run in low single-figure percentages except for the most incompetent of self-published books).
Amazon do a *lot* of bad things, but those bad things are all aimed at their suppliers, competitors or workers. When they're selling you stuff, they're sensible enough to know that you don't get repeat business by cheating people.
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zvi and
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Date: 2012-03-13 06:53 pm (UTC)In fact, Amazon are so customer-focussed that because the Kindle's "Buy It Now" interface *is* a little easy to use accidentally (apparently - I don't own a Kindle) they allow books to be returned up to seven days later, even if the book's been read, just in case people make an accidental or regretted purchase. (Returns tend to run in low single-figure percentages except for the most incompetent of self-published books).
Amazon do a *lot* of bad things, but those bad things are all aimed at their suppliers, competitors or workers. When they're selling you stuff, they're sensible enough to know that you don't get repeat business by cheating people.