The car industry in an alternate universe

[nancylebov]

I was contemplating whether we need some way of making big hierarchical organizations more flexible, and I ended up wondering why, considering that everyone knew for decades that the Big Three were doing a bad job of making cars that Americans want to buy, no one took a crack at being Big Four.

Was it simply more capital than anyone could raise? Lack of imagination? It was easier to invest in Toyota? Legal and/or quasi-legal barriers?